My story

I was born in Mongolia, raised in Sacramento, and fell in love with consumer brands while interning at the branding agency Red Antler as a student at Brown. After starting my career at Google, in 2017, I launched the world’s first clean fragrance retail store called Potion—which eventually inspired me to create a private global community of female consumer brand founders called Makelane, where we provided access to leading industry experts in DTC through education & events.

In September 2021, I started posting business insights on TikTok and quickly went viral, ultimately growing a community of over 100K founders, investors, celebrities and creators.

I was profiled by media publications like Glossy, Morning Brew, and The Information and have partnered with leading brands like TikTok, T.J.Maxx, Public, Ray Dalio, Dash Hudson, Jones Road Beauty, and Sophia Amoruso. In addition to TikTok & podcasting, I am a startup advisor to consumer brands, B2B commerce enablement startups & creator economy platforms.